Members of the Buy Black Movement competed participated in a friendly production game during Black Friday Weekend (Black Friday, November 23, 2018 through Cyber Monday, November 26, 2018) to see who could refer the most Black people to buy from Black-owned businesses on www.BuyBlackMovement.com.

Lucretia Daniel of Atlanta, Georgia won the competition in two categories (Got Most People To Buy, Got Others To Buy Most), both for Black Friday itself and overall for the entire weekend. Lucretia personally got 12 Brothers and Sister to buy Black during the weekend, and they purchased a total of 454 points worth of Black-made products.

After her victory, Lucretia said, "I was so excited about what we were doing. On a weekend where people all over this country are spending money, why not spend it with a Black-owned business that has quality products. That's where I was really focused. They picked on my excitement and they bought Black!".  Lucretia went onto say, "I just want to thank my whole team. I couldn't be with a better group of people. Thank you so much!".